Facebook has been the supreme social media platform for several years now. Of this, no one has any doubt – be it an individual user or a brand marketer.

Even though Facebook started as a pure social media networking platform to help people connect with friends and family, it was a matter of time before it emerged as an effective medium for promoting brands and marketing businesses.

So, how businesses benefit from using Facebook as one of their key marketing channels?

Let’s take a look at the six benefits that in my opinion make it stand out as a marketing platform for businesses around the world.

Top 6 Benefits of Facebook Marketing for A Business

1.) Massive Exposure on Global Scale

Facebook is undoubtedly the big daddy of Social Media, towering over rest of the social media with over 1.2 billion user accounts. That’s a huge number for a total audience. More than 1.37 billion active users visit Facebook daily (source: Facebook as in Q3 2017).

Facebook offers multiple platforms for marketing in the form of pages, groups, and ads. Facebook page for an individual or a business is the most popular way to represent an individual or a business. A group page can be opened by a business or an organization to promote activities. Users can join this group and also post comments on the group page called a wall. They can also interact through discussion threads.

2.) Low Marketing Exepenses

Small businesses need not have a website, which obviously would cost money to develop, host and maintain. Instead a Facebook page for any business can be created free of cost and any content can be uploaded on this page. Even a small business can start a Facebook page and display all of the information about its products or services at virtually no cost.

3.) Ability to Target Potential Customers

Facebook ads have a unique facility which allows you to target potential customers based on their demographics and interests. For instance, if you wish to expose your ad to young business owners, you could choose demographics of age below 35, middle-class lifestyle, residing in large cities, with interest in “business” and “marketing”.

4.) Developing Brand Loyalty

Facebook allows easy and quick interaction between customers and businesses. It is also easy to respond to customers, which promotes brand loyalty. Quick customer interaction means you can provide effective customer support by posting a message for the customer, which instantly shows up on his/her FB page.

5.) Increasing your Web Traffic

Through suitable links, Facebook users can be guided to your website. These users are likely to be more receptive because they choose to go to your website voluntarily by clicking on the link.

Once on your landing page, the visitor can be exposed to more direct marketing pitch in the form of a call to action or asking them to view the product or service that you are offering.

6. Useful Info – Facebook Insights and Competitor Information

Once you have made a Facebook ad, you can get a lot of useful information from Facebook insights. Data on the number of page likes, total reach of your post, people engaged with the post, is provided by Facebook as a matter of course. Some useful data about individual post’s performance is also made available.

Facebook Adverts Manager lets you track a range of performance metrics, which help measure the impressions (number of times ad was shown), reach (number of people who saw your ad), and frequency (numb